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(Solved): Suppose We Want To Find Out If A Person's Gender Bears Any Relationship To His Or Her Favorite Genre ...

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Suppose we want to find out if a persons gender bears any relationship to his or her favorite genre of movies. 1) We take a

Suppose we want to find out if a person's gender bears any relationship to his or her favorite genre of movies. 1) We take a sample of people. 2) We classify them by gender. 3) We ask each person to choose a favorite from among action, comedy, drama. 4) We crosstabulate the results. 5) We test for a significant relationship in the sample with a chi-square test of independence. The following data are from: Park, D-J. and Berger, B. K. (2010). Brand placement in movies: The effect of film genre on viewer recognition. Journal of Promotion Management, 16, 428-444. Analysis in R: > freqs = c(39,14,33,10,22,19 ) > movies = array( freqs, dim=c(2,3)) > dimnames (movies) = list (gender=c("female", "male"), + genre=c("action","comedy", "drama")) > movies genre gender action comedy drama 9 female 39 male 1019 10 > chisq.test(movies) Pearson's chi-squared test data: movies X-squared = 6.1862, df = 2, p-value = 0.04536 > chisq.test(movies) $expected genre gender action comedy drama female 36.36496 29.50365 28.13139 male 16.63504 13.49635 12.86861 63504 29.503 dy > chisq.test(movies) $residuals genre gender action lon comedy drama female 0.4369634 0.6436905 -1.156014 male -0.6460628 -0.9517147 1.709200 QUESTIONS (write answers in space provided) 1) What is the null hypothesis for this statistical test? (1 pt) 21 Based on the analysis above, what is the proper decision regarding the null hypothesis? (1 pt) 3) On what basis have you made your decision regarding the null hypothesis? (1 pt)

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